In today’s digital-first world, simply having a website isn’t enough. If you want to be discovered by your target audience, you need to show up where they’re looking — and that’s most often on search engines like Google. This is where SEO, or Search Engine Optimization, comes in. But what exactly is SEO, and why is it so crucial for your business or brand?
Understanding SEO
SEO is the process of optimizing your website and online content to improve its visibility in search engine results pages (SERPs). The higher your content ranks for relevant keywords, the more likely people are to click through to your site. SEO includes everything from the words on your pages and how your site is structured, to the quality of your backlinks and user experience.