Social media has transformed from a place to connect with friends into one of the most powerful platforms for businesses to reach their audience. With billions of users actively scrolling, sharing, and engaging across platforms like Instagram, Facebook, LinkedIn, TikTok, and X (formerly Twitter), Social Media Marketing (SMM) has become a must-have component of any modern digital marketing strategy.
What Is Social Media Marketing?
Social Media Marketing refers to the use of social media platforms to promote a product, service, or brand. It includes creating and sharing content (text, images, videos, stories, etc.), engaging with followers, running targeted paid campaigns, and analyzing performance to improve results.